meet the team

It takes a village to create the Bad Madge magic, here's who help make it possible!

Fritz is obviously the most important member of the Bad Madge team. He's always ready to greet you and is welcoming of pets and cuddles. He's friendly with other dogs and will be willing to share his treats. He is very popular and has many friends in the neighborhood who come to visit. To be honest he runs the shop and makes sure everything is going smoothly. It's not easy but someone's gotta do it.

Fritz | The Mascot

Brian Musial | Merchandising

This is Brian. A local from Pacific Beach, he spent almost 20 years in Northern California, where he picked up the bug for flea markets and buying vintage. With a distinctive eye, you can count on him to find items that are weird, one of a kind, and with a good dose of humor. Brian is part of the merchandising team, and you can find him in the shop mid-week hanging art and moving furniture around the shop. Check him out on Instagram @oatesgeneral


Nat Biendara | Sales Manager

Meet Nat! She graduated from SDSU in May of 2021 with a Bachelor’s Degree in Media Studies. She grew up in Apple Valley, California and moved down to San Diego for school in 2017. A few of her favorite things include writing short fiction, spending hours on Pinterest, watching too many movies and tv shows, diving headfirst into craft projects, and hanging out with her cat, Fig. She shares her art on her website, She’s excited to be a part of the Bad Madge team and meet some new South Park friends!


Gloria Hohenstein | E-Commerce

Gloria Hohenstein is our e-commerce marketing employee. Gloria recently graduated as an honor roll student from Helix Charter High School. In her spare time, you can find her surfing, hiking, camping, or at a local coffee shop. Gloria will be moving to Paris, France coming fall 2021. She will be continuing her education at Istituto Marangoni studying fashion design.